About The DAIR Team

The Data, Analytics, and Institutional Research (DAIR) team is made up of professionals with a wide range of experience in higher education settings. Our team has professional credentials and degrees geared towards helping the institution improve through data informed decision making. The team is responsible for a wide-array of projects. See the image below for a representative sample of what DAIR team members do.

DAIR Mission

The mission of the DAIR team is to promote sound analytic and institutional research practices, manage existing and develop new data models, and provide decision makers and external agencies with official and transactional academic, enrollment, faculty, financial, and student data.

Working in partnership across the institution, DAIR is tasked with supporting analytic deployment via the Insights program, surfacing data to assist with institutional planning and policymaking, and responding to other strategic data requests in accordance with the UNT mission and goals. DAIR promotes a culture where employees across the institution have the data training and tools they need to best respond to pressing institutional concerns.

Meet The Team

Jason F. Simon, Ph.D.
Assistant Vice President - Data, Analytics, and Institutional Research
Office 116
(940) 565-2085
Professional Organizations:
Jason is involved in the Texas Association for Institutional Research (TAIR), Higher Education Data Warehousing (HEDW), and the Association for Institutional Research (AIR)
Subject Matter Expertise:
Campus Culture, Analytic Visualization, Advancement, Student Affairs, Academic Affairs

Jason leads a comprehensive enterprise-wide data warehouse team designed to bring together data sources across enrollment management, finance, academic affairs, and student affairs to promote data informed decision-making within the University of North Texas. Over his 22 year career, Jason has lead teams in advancement, student affairs, academic affairs and finance and administration. Jason brings these diverse perspectives to his work in supporting creative data solutions for strategically important challenges facing his institution. Jason has been at UNT since 2008. Prior to UNT, he has served in various roles at the University of California, Berkeley, Wichita State University, University of Vermont, and Collin College. In addition to his full-time role as Assistant Vice President Jason also serves as an affiliate faculty member within the Counseling and Higher Education program at UNT.

Jason is a frequent speaker at local, regional, and national conferences on data, analytics, and institutional culture. Jason also is a frequent writer and his research focuses on how campus culture can impact the success or failure of data and analytic projects. Jason is also currently working on examining how to best "future-proof" institutional research as a field within higher education.

Dan Hubbard, Ph.D.
Director of Data Management
Office 118
(940) 369-6189
Professional Organizations:
Dan is a member of the Association for Institutional Research (AIR), the Texas Association for Institutional Research (TAIR), the Higher Education Data Warehousing (HEDW) Forum, and the Acoustical Society of America (ASA)
Subject Matter Expertise:
SAS Business Data Network, SAS Visual Analytics, Data Governance, Data Management, Insights Program Training, Peer Benchmarking

Dan is responsible for planning and leadership related to data governance, data management, training and external benchmarking at UNT. Dan’s office is heavily involved in data governance, management and training activities for UNT’s new data warehousing and analytics program, collectively called the Insights Program. Prior to joining DAIR in 2017, Dan worked in a variety of progressive institutional research and effectiveness roles within the Dallas County Community College District, and as a research assistant in the School of Behavioral and Brain Sciences at The University of Texas at Dallas.

Dan holds a Bachelor’s degree in Psychology, a Master’s Degree in Cognition and Neuroscience, and a Ph.D. in Cognition and Neuroscience from The University of Texas at Dallas. He is a frequent presenter at regional and national conferences related to institutional research and effectiveness, strategic planning, data management and higher education administration, and has authored posters and peer-reviewed journal articles related to his doctoral training in speech production and perception, speech development in children, and speech patterns of adults with autism.

Ernest Lerma
Business Intelligence Analyst
Office 103
(940) 565-3026
Professional Organizations:
Texas Association for Institutional Research (TAIR)
Subject Matter Expertise:
Academic Affairs
Steven Collins
Business Intelligence Analyst
Office 103
(940) 369-7978
Professional Organizations:
Subject Matter Expertise:

Steven came to UNT in 2007 from DaimlerChrysler Financial Services. He served eight years as an accountant in UNT’s Student Accounting and University Cashiering Services before becoming a member of the DAIR team. Steven is a U.S. Army Veteran with a BA in Business and a MA in History.

Rion McDonald
Senior Data Analyst
Office 105
(940) 369-5290
Professional Organizations:
Subject Matter Expertise: