About The DAIR Team

The Data, Analytics, and Institutional Research (DAIR) team is made up of professionals with a wide range of experience in higher education settings. Our team has professional credentials and degrees geared towards helping the institution improve through data informed decision making. The team is responsible for a wide-array of projects. See the image below for a representative sample of what DAIR team members do.

DAIR Mission

The mission of the DAIR team is to promote sound analytic and institutional research practices, manage existing and develop new data models, and provide decision makers and external agencies with official and transactional academic, enrollment, faculty, financial, and student data.

Working in partnership across the institution, DAIR is tasked with supporting analytic deployment via the Insights program, surfacing data to assist with institutional planning and policymaking, and responding to other strategic data requests in accordance with the UNT mission and goals. DAIR promotes a culture where employees across the institution have the data training and tools they need to best respond to pressing institutional concerns.

Meet The Team

Jason F. Simon, Ph.D.
Assistant Vice President - Data, Analytics, and Institutional Research
Office 116
(940) 565-2085
Professional Organizations:
Jason is involved in the Texas Association for Institutional Research (TAIR), Higher Education Data Warehousing (HEDW), and the Association for Institutional Research (AIR)
Subject Matter Expertise:
Campus Culture, Analytic Visualization, Advancement, Student Affairs, Academic Affairs

Jason leads a comprehensive enterprise-wide data warehouse team designed to bring together data sources across enrollment management, finance, academic affairs, and student affairs to promote data informed decision-making within the University of North Texas. Over his 22 year career, Jason has lead teams in advancement, student affairs, academic affairs and finance and administration. Jason brings these diverse perspectives to his work in supporting creative data solutions for strategically important challenges facing his institution. Jason has been at UNT since 2008. Prior to UNT, he has served in various roles at the University of California, Berkeley, Wichita State University, University of Vermont, and Collin College. In addition to his full-time role as Assistant Vice President Jason also serves as an affiliate faculty member within the Counseling and Higher Education program at UNT.

Jason is a frequent speaker at local, regional, and national conferences on data, analytics, and institutional culture. Jason also is a frequent writer and his research focuses on how campus culture can impact the success or failure of data and analytic projects. Jason is also currently working on examining how to best "future-proof" institutional research as a field within higher education.

Dan Hubbard, Ph.D.
Director of Data Management
Office 118
(940) 369-6189
Professional Organizations:
Dan is a member of the Association for Institutional Research (AIR), the Texas Association for Institutional Research (TAIR), the Higher Education Data Warehousing (HEDW) Forum, and the Acoustical Society of America (ASA)
Subject Matter Expertise:
SAS Business Data Network, SAS Visual Analytics, Data Governance, Data Management, Insights Program Training, Peer Benchmarking

Dan is responsible for planning and leadership related to data governance, data management, training and external benchmarking at UNT. Dan’s office is heavily involved in data governance, management and training activities for UNT’s new data warehousing and analytics program, collectively called the Insights Program. Prior to joining DAIR in 2017, Dan worked in a variety of progressive institutional research and effectiveness roles within the Dallas County Community College District, and as a research assistant in the School of Behavioral and Brain Sciences at The University of Texas at Dallas.

Dan holds a Bachelor’s degree in Psychology, a Master’s Degree in Cognition and Neuroscience, and a Ph.D. in Cognition and Neuroscience from The University of Texas at Dallas. He is a frequent presenter at regional and national conferences related to institutional research and effectiveness, strategic planning, data management and higher education administration, and has authored posters and peer-reviewed journal articles related to his doctoral training in speech production and perception, speech development in children, and speech patterns of adults with autism.

Mary Barton, Ph.D.
Director, Institutional Research
Office 107
(940) 565-2085
Professional Organizations:
Subject Matter Expertise:
Ryan Fellers, M.S.
Director, Business Intelligence Technologies
Office 119
(940) 565-4855
Professional Organizations:
Texas Association for Institutional Research (TAIR) and the Higher Education Data Warehousing (HEDW) Forum
Subject Matter Expertise:
SAS Visual Analytics; IBM Cognos; Student, Finance, and Administrative data

Ryan leads a team of business and financial analysts towards the development and support of the UNT Insights program and university analytics objectives. In this role, he focuses the team effort to design, deploy, and maintain analytics while coordinating with the Subject Matter Experts (SME), IT partners, and other teams within the DAIR organization.

Ryan holds a Master of Science in Econometrics from the University of Texas at Dallas, as well as an undergraduate degree in Economics from UNT. He is currently pursuing an Information Science Ph.D. from UNT. Ryan has worked with data warehousing, analytics, and reporting for over 10 years, and has experience in the roles of the functional and technical business analyst. Data Science tool-bag includes semantic analysis, topic clustering, neural networks, and various linear/non-linear forecasting methods. Technologies include R/R-Studio, Python (Pandas, Scikit, and TensorFlow), Cognos, SAS (Data Integration and VA), Tableau, and various database and Office Suite applications.

GitHub Profile: https://github.com/jetshaggy85

Matthew J. Fields, M.S.
Principal Data Warehouse Architect
Office 108
(940) 565-3996
Professional Organizations:
Higher Education Data Warehousing Forum (HEDW Forum), Association for Computing Machinery (ACM)
Subject Matter Expertise:
Data Modeling, Data Integration, Data Warehousing, SAS Data Integration Studio, Informatica PowerCenter

Matthew leads the Data Modeling and Integration team that manages University of North Texas' legacy data warehouses in addition to developing the data models for the enterprise data warehouse that supports the Insights Program. The team utilizes numerous tools to access multiple databases and manage the ETLs that run nightly to support the reporting and analytics operations for student, financial, and human resources data at UNT and across the UNT System.

Matthew's concentration is in Computer Science, resulting in earning Bachelor of Science and Master of Science degrees from Trinity University and Texas A&M University, respectively. He's spent over nine years in Higher Education, with more than seven years of experience across multiple departments at UNT.

Steven Collins, M.A.
Business Intelligence Analyst
Office 103
(940) 369-7978
Professional Organizations:
Subject Matter Expertise:

Steven came to UNT in 2007 from DaimlerChrysler Financial Services. He served eight years as an accountant in UNT’s Student Accounting and University Cashiering Services before becoming a member of the DAIR team. Steven is a U.S. Army Veteran with a BA in Business and a MA in History.

Ernest Lerma
Business Intelligence Analyst
Office 103
(940) 565-3026
Professional Organizations:
Texas Association for Institutional Research (TAIR)
Subject Matter Expertise:
Academic Affairs
Rion McDonald
Senior Data Analyst
Office 105
(940) 369-5290
Professional Organizations:
Subject Matter Expertise:
Shannon Smith, BAAS-ATPI
Data Warehouse Analyst
Office 120
(940) 565-4284
Professional Organizations:
Subject Matter Expertise:

Shannon provides data to meet the analytical and informational needs of UNT leadership. She assists with design, delivery and maintenance of information solutions containing financial and administrative data, working closely with the business to build and enhance methods of reporting according to the overall data architecture. She uses multiple platforms, including SAS Data Integration, Informatica, Cognos, SQL Server, SQL Server Management Studio and Framework Manager to deliver actionable data reporting for management decision-making. Her duties include mining financial and related information from a variety of sources in support of both internal and external reporting with increased responsivity for coordinating activities amongst administrative, fiscal, program and central administration areas as needed for senior leadership.

De'ambra Unuigbey, MBA
Business Intelligence Analyst
Office 101
(940) 369-6188
Professional Organizations:
Texas Association for Institutional Research (TAIR), PLP (Professional Leadership Program) at UNT, Texas Young Professionals
Subject Matter Expertise:

De’Ambra helps create and support analytics for UNT insights program, and maintain reports and any requests for data in order to assist resolutions at the university. De’Ambra also collaborates with other departments in reviewing updates and data integrity regarding the university along with insuring data is accurate. Prior to joining UNT, De’Ambra worked as an Operations and Business Service Analyst at JP Morgan Chase where she contributed her financial expertise to many departments within the Corporate and Investment Bank.

De’Ambra holds a BA in International Business and Spanish from Dillard University in New Orleans, LA and an MBA from University of Texas at Arlington, TX.

Cassie West, M.A.
Senior Data Analyst
Office 105
(940) 369-5675
Professional Organizations:
Texas Association of Institutional Research (TAIR), Association for Institutional Research (AIR), and American Educational Research Association (AERA)
Subject Matter Expertise:
Student and Faculty Data; State, Federal, and Outside Agency Reporting; Data Analysis, Statistics, and Assessment

Cassie came to UNT in March 2012 and has been a member of the Institutional Research team since April 2014. Previously she served as the Assistant Director for Diversity Research and Assessment for the Division of Equity and Diversity. Cassie supports the campus community in accreditation, assessment, and the evaluation of trends in enrollment, retention, graduation, semester credit hour completion, and other data inquires.

Cassie holds a Bachelors in Child Development from Cal State University, Fullerton; a Master’s degree in Psychology from Cal State University, San Bernardino; and is currently pursuing her Doctorate in Educational Research with an emphasis on Research, Measurement, and Statistics from UNT.